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Gray Label

Gray Label - A Friend for Cotton

Gray Label Rain Boots Spring Summer 20

Gray Label Miniature Spring Summer 20

Gray Label SS20 Undies

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Gray Label Spring Summer 20

"Our garments are friendly for the planet, the ones creating them and for the ones wearing them." Emily Gray
Kids Spring Summer Collection

KIDS SS20 COLLECTION

We create garments with a relaxed appearance and mature details, without losing the childlike innocence. Timeless quality basics in which children can be their true selves. For SS20, our essentials are accompanied by breezy and swirling seasonals in the new colour Faded Red. Discover here.

Miniature SS20 Collection

MINIATURE SS20 COLLECTION

Soft-tone coloured baby essentials designed to fit the needs from newborn to toddler up to 1 year old. No teddies or prints, just the most tender to skin organic cotton we could find, making them as comfortable as possible. Explore the new styles here.
 

Undies Campaign

UNDIES FOR NIGHT AND DAY

Easy to mix and match, accommodating the favourite night- and day routines of little minimalists. Made from soft, lightweight, organic rib-cotton and recycled elastan. GOTS certified. Explore here.

A friend for cotton

A FRIEND FOR COTTON

We’re going ahead. Here’s our book to teach children in a playful way how clothing is made and what it means to give it a new life after use. Read more.

Journal

ABOUT THE NEW COLLECTION

Our efforts are focussed on making minimalistic, easy-to-wear and organic children’s apparel available to as many children around the world as possible. Read more about SS20 here.

Gray Label Atelier

WE'RE IN THE NINE STREETS - WE LOVE BEING THERE

An inspirational Gray Label Universe of 58M2 in the shopping heart of Amsterdam. Presented with our signature design: mono-colour presentations, graphic lines, logo-based handles and child-sized cupboards.