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Gray Label

Gray Label AW19 Kids

Gray Label Novesta

Gray Label Bed Linen

Gray Label Miniature

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LIMITED EDITION GIFT

July x Gray Label

In celebration of the new store, we’re giving away a 75 pcs signed and limited edition graphic artwork by July Adrichem with a spend over € 75 during the opening night and the following weekend.

July Adrichem (1988) is a Dutch artist focusing on minimalistic shapes. July was asked by Gray Label to create this celebration artwork, following on an exclusive collaboration, the ‘PLAY series’. The series resulted in a line of six different pieces of geometric art executed in Gray Label’s colours, for sale exclusively at the Huidenstraat and the brand’s online store.

 

"Our garments are friendly for the planet, the ones creating them and for the ones wearing them." Emily Gray
Kids Autumn Winter Collection

KIDS AW19 COLLECTION

We believe in clean, relaxed and minimalistic collections, so children can be their true selves. This is Aw19, a season with our new colour MOSS at its core. Discover here.

Miniature AW19 Collection

MINIATURE AW19 COLLECTION

Every little person is central to our seasonal party, but we’re committed to make the smallest ones as comfortable as possible. Discover the new styles here.
 

Shop Summer Kids Collection

SHOP AW19 LOOKS

With the seasonal colour MOSS, accompanied by Gray Label’s new minimalistic styles. The Boxy Sweater, Culotte, Slim- Fit trousers, Dungaree Dress and Braid Headband. To name only a few. Explore the styles here.

Gray Label x Novesta

GRAY LABEL X NOVESTA

We shared our love for kids, simplicity and natural products. We teamed up. We made a cool and timeless line of footwear. Read more about this collaboration.

Journal

ABOUT THE NEW COLLECTION

“We believe in bringing calmness to the world of children’s fashion by designing easy-to-wear, soft-tone coloured and minimalistic collections in which the purity of a child emerges best.” Read more about AW19.

Gray Label Atelier

GRAY LABEL STORE

Come and experience our stores in Amsterdam. These stores where Gray Label’s world is being created, serve you as a shop as well.