Free shipping Benelux, United Kingdom, France & Germany, always. On all US orders over $70. Worldwide free shipping check here

Gray Label

Gray Label Undies for night and day

Gray Label Kids Collection AW19

Gray Label Novesta Collection AW19

Gray Label AW19 Kids

"Our garments are friendly for the planet, the ones creating them and for the ones wearing them." Emily Gray
Kids Autumn Winter Collection

KIDS AW19 COLLECTION

We believe in clean, relaxed and minimalistic collections, so children can be their true selves. This is Aw19, a season with our new colour MOSS at its core. Discover here.

Miniature AW19 Collection

MINIATURE AW19 COLLECTION

Every little person is central to our seasonal party, but we’re committed to make the smallest ones as comfortable as possible. Discover the new styles here.
 

Undies Campaign

UNDIES FOR NIGHT AND DAY

Easy to mix and match, accommodating the favourite night- and day routines of little minimalists. Made from soft, lightweight, organic rib-cotton and recycled elastan. GOTS certified. Explore here.

Gray Label x Novesta

GRAY LABEL X NOVESTA

We shared our love for kids, simplicity and natural products. We teamed up. We made a cool and timeless line of footwear. Read more about this collaboration.

Journal

ABOUT THE NEW COLLECTION

“We believe in bringing calmness to the world of children’s fashion by designing easy-to-wear, soft-tone coloured and minimalistic collections in which the purity of a child emerges best.” Read more about AW19.

Gray Label Atelier

DEAR NINE STREETS - WE'RE OPEN

An inspirational Gray Label Universe of 58M2 in the shopping heart of Amsterdam. Presented with our signature design: mono-colour presentations, graphic lines, logo-based handles and child-sized cupboards.