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About us

How exciting to introduce you to Gray Label: organic apparel for the little minimalist. Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids aged zero to eight.

The collection consists of a year-round line of quality basics that are contemporary yet timeless & unisex, with seasonal additions. Only the softest 100 % organic fabrics available are used, to ensure everyday comfort and practicality.

We like simplicity in a world that is overloaded with bright colours, ‘cute’ teddies and busy prints on shirts. Focusing instead on colours and designs that would even make grown-ups a bit envious.

We hope your little one enjoys wearing the garments as much as we love making them!

Love, Emily Gray