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About us

We are very excited to introduce you to Gray Label; organic apparel for the little minimalist. Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids aged zero-six.

The collection consists of a year-round line of quality basics, that are contemporary yet timeless, with new designs added continuously. We only use the softest organic fabrics available, to ensure everyday comfort and practicality.

We like simplicity in a world where there are already too many bright colours, ‘cute’ teddies and busy prints on shirts. Focusing instead on colours and designs that would even make grown-ups a bit envious.

We hope your little one enjoys wearing the garments as much as we love making them!

Emily Gray