Gray Label

Gray Label Basic Colors

Basic Playsuit

Back to basics

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“We use only the softest 100 % organic fabrics available, to ensure everyday comfort and practicality” Emily Gray


Enter the universe of Gray Label. On our Little Minimalist blog you will find our latest news, tips and cool new discoveries.

Boy in Gray Label Basics


Let you heart fall for our styles on little supermodels.

Raw Edged Booties in Cream


Explore this theme to discover a selection of colors and designs, which have maritime connections. All for little mermaids, snorks, sailors and captains.

Gray Label Atelier


Come and experience our little universe in Amsterdam. This flagship store where Gray Label’s world is being created, serves you as a shop as well.

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