Together, in Gray.

This season is about slowing down, staying in and being together. Matching in comfort.

GOTS Certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.

The Gift Edit

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Engel Natur Baby Hooded Overall | Light Grey Melange

Engel Natur Baby Hooded Overall

$91

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Knitted Beanie | Berry Knitted Beanie | Berry

Knitted Beanie

$57

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The Newborn Essentials | Cream The Newborn Essentials | Cream

The Newborn Essentials

$76

The Digital Gift Card The Digital Gift Card

The Digital Gift Card

$10 +
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Engel Natur Baby Sleep Overall with Cuffs | Walnut

Engel Natur Baby Sleep Overall with Cuffs

$51

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Knitted Cardigan RWS | Woody Knitted Cardigan RWS | Woody

Knitted Cardigan RWS

$119

-30%
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Canvas Shopper | Berry Canvas Shopper | Berry

Canvas Shopper

$16.80

$24
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Engel Natur Baby Sleep Overall | Natural

Engel Natur Baby Sleep Overall

$46.50

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Baby Knitted Mittens | Grey Melange Baby Knitted Mittens | Grey Melange

Baby Knitted Mittens

$50

“Minimalism is our signature. Sustainability is our standard”

Everyday Heroes

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Hoodie | Grey Melange Hoodie | Grey Melange

Hoodie

$85

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Track Pants | Blue Grey Track Pants | Blue Grey

Track Pants

$76

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L/S Tee | Blue Grey - Cream L/S Tee | Blue Grey - Cream

L/S Tee

$51

+1
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Oversized Tee | Blue Grey - Cream

Oversized Tee

$50

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Dropped Shoulder Sweater | Blue Grey Dropped Shoulder Sweater | Blue Grey

Dropped Shoulder Sweater

$75

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Crewneck Tee | White Crewneck Tee | White

Crewneck Tee

$48

Selling fast
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Hooded Cardigan with Zip | Pirate Black

Hooded Cardigan with Zip

$109

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Dropped Shoulder Sweater | Faded Pink Dropped Shoulder Sweater | Faded Pink

Dropped Shoulder Sweater

$75

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Shorts | Grey Melange Shorts | Grey Melange

Shorts

$50

Gray Label Store

Huidenstraat 17, Amsterdam
+31(0)20 786 99 16

Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.

You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.