Gray Label

Gray Label AW17

Gray Label AW17

Gray Label AW17

“Children are magical.
 The less we mould them, the more they unfold.” Emily Gray
What About.

JOURNAL

Enter the universe of Gray Label. On our Little Minimalist blog you will find our latest news, tips and cool new discoveries.

Autumn Winter Lookbook 2017

LOOKBOOK AUTUMN WINTER 2017

We believe that our new minimalistic styles like the Straight Pant, Chunky Cardigan, L/S Long Dress or the Hooded Cardigan with snaps, enable kids to follow their trail. These are the styles allowing them to do it their way.
 

Brand Campaign AW17

CAMPAIGN AUTUMN WINTER 2017

Discover this new collection. Creating the MY WAY experience, we worked with very courageous models who showed us how they wanted to be photographed. We just let them take the lead.

Gray Label Atelier

GRAY LABEL STORE

Come and experience our little universe in Amsterdam. This flagship store where Gray Label’s world is being created, serves you as a shop as well.

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