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July x Gray Label

In celebration of the new store, we’re giving away a 75 pcs signed and limited edition graphic artwork by July Adrichem with a spend over € 75 during the opening night and the following weekend.

July Adrichem (1988) is a Dutch artist focusing on minimalistic shapes. July was asked by Gray Label to create this celebration artwork, following on an exclusive collaboration, the ‘PLAY series’. The series resulted in a line of six different pieces of geometric art executed in Gray Label’s colours, for sale exclusively at the Huidenstraat and the brand’s online store. Available Monday October 26th.


New Collection is live

New Collection is live

The New Collection for Spring Summer shows a milestone in sustainability.

At Gray Label, children are central to everything we do. We believe children have a primary right to be regarded and respected as the person they are. This means we respect the world they live in, too. When making things, we try to save as much of the world they can. Whether its soil, water or energy. The new collection is called Celebration.

Gray Label was one of the first children brands to take organic production further than just working with organic cotton. In 2017, this led to the GOTS certification label carried inside each Gray Label item, assuring that everything is made following the highest standards of organic and socially responsible production.

Recently, when 2019 started, Gray Label counted to have produced 200.000 Gray Label pieces marked with this label on the inside.

A milestone that calls for a party!


This new collection is dedicated to the love for the world of children. We share the fun of making sustainability successful with as many people we can.

That’s why Everyone is invited to Gray Label’s seasonal party.

Go dance, laugh and sing with us. Pop, pop, hurray!

Read more about GOTS certified production here.

New Collection for Spring Summer

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