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  • GRAY LABEL LAUNCHES FIRST NIGHT- AND UNDERWEAR COLLECTION

    Gray label Undies - For day and night The minimalist and organic children's brand Gray Label launches its first night and underwear collection Gray Label Undies o...

  • GRAY LABEL X JULY ADRICHEM

    THE PLAY-SERIES Art in store by July Adrichem. A unique artwork collection born out of two minds collaborating with similar values,...

  • Dear Nine Streets - We're Open

    What to expect An inspirational Gray Label Universe of 58M2 in the shopping heart of Amsterdam. Presented with our signature des...

  • Newest collab: Gray Label x Novesta

    Big steps by little minimalists with Novesta Gray label teaming up with the iconic heritage shoe brand Novesta is officially a ...

  • THE GRAY LABEL AW19 COLLECTION IS LIVE

    Gray Label AW19 Collection The AW19 collection is a season with our new colour MOSS at its core. “We believe in bringing calmness ...

  • Kids Sandals made by S 'Avam

    Gray Label likes child & planet friendly products that are created from the heart. Therefore we invite other brands with ...

  • A creative party

    This is how we celebrate. We hosted a creative party in our Amsterdam store, to celebrate the fun of making sustainability suc...

  • New Collection is live

    The New Collection for Spring Summer shows a milestone in sustainability. At Gray Label, children are central to everything we do....

  • Maison Deux Cars: Curated By

    Dutch Design comes to the visual core of the object in the Maison Deux Cars Gray Label and Maison Deux, two brands from Amsterdam, s...

  • The Bucket List Family visiting Amsterdam

    The Bucket List Family visited the Gray Label store in Amsterdam.  This is the Bucket List Family, just your “average” family working fro...

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