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Gray Label Autumn Winter 2016

Autumn Winter 17

Autumn Winter 17

This is MY WAY, Gray Label’s Autumn/Winter 2017 collection

For this collection, our inspiration was captured by the fact that children develop their own character from a very young age. We should enhance the uniqueness of children, instead of dictating their identity. The colour of the MY WAY collection is Burgundy; the colour of a warrior, bringing power and determination. This combined with the seasonal minimalistic styles like the Straight Pant, Chunky Cardigan, L/S Long Dress and the Hooded Cardigan with Snaps, give children the space to be who they want to be.

For the MY WAY campaign, the kids Victor, Paloma, Beer, Shay and Filippa are portrayed in the most untouched way. While the season continues, we get to know their characters by following their undirected stories. These kids are in charge: we asked them how they wanted to be photographed, instead of telling them how to pose. Where typical children’s fashion campaigns show the perfect smile, these kids dare to be shy, happy, outrageous or not willing at all. They are themselves.

12 Item(s)

Set Descending Direction
per page

Grid  List 

12 Item(s)

Set Descending Direction
per page

Grid  List